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Restrictions for Posting Media Via Instagram Direct Publishing?
Instagram direct publishing is now allowed for all Business accounts. However, certain limitations must be considered for a seamless publishing experience.
This article walks you through the details of Image and Video Direct Publishing with Instagram.
1. Requirements of Image
You can directly publish an image post on your Instagram Business account following the given criteria:
- Maximum size: 8 MB
- Minimum width: 320
- Maximum width: 1440
- Aspect ratio: ranges from 4:5 to 1.91:1
- Image format: PNG/JPG/JPEG
- The height will change according to the width and aspect ratio.
If the image size is too large for Instagram, and you are unsure about the requirements, simply schedule the post. Social Blaze will automatically adjust the size to fit the platform’s limits and ensure it gets published smoothly.
2. Requirements of Video Post
You can directly publish a video post on Instagram Business accounts following the given criteria:
- Frame rate: 23-60 FPS.
- Audio codec: AAC, with a maximum sample rate of 48khz sample rate maximum, supporting 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive format scan, closed GOP, and 4:2:0 chroma subsampling.
- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Size of the Picture:
- Maximum horizontal pixels: 1920
- Minimum aspect ratio [columns/rows]: 4:5
- Maximum aspect ratio [columns/rows]: 16:9
- Audio bitrate: 320 kbps
- Video bitrate: Variable Bitrate (VBR), with a maximum of 25 mbps
- Maximum File size: 512MB
- Duration: Between 3 seconds and 15 minutes
Social Blaze will show you errors to fix if you select your Instagram Business account and try to share a video that isn’t compatible. The error will appear as shown in the table:
Error Message | Reason | Solution |
The video size for an Instagram post should be less than 100 MB. | The size of the file is probably > 100 MB | Use a video that doesn’t exceed 100 MB |
The duration of the video for an Instagram post should be between 3 and 60 seconds. | The video must have a maximum duration of 60 seconds or less. | Use a video file that has a duration between 3 seconds and 15 minutes. |
The duration of the video for an Instagram post should be between 3 and 60 seconds. | The video must have a minimum duration of 3 seconds or more. | Use a video file that has a duration between 3 seconds and 15 minutes. |
The audio codec of the video file for Instagram should be AAC. | The video’s audio codec file is not AAC | Make sure the video’s audio codec is set to AAC. |
The audio sample rate of the Instagram video file should be a maximum of 48khz. | The sample rate of video’s audio doesn’t exceed 48khz | Keep the sample rate video’s audio below 48khz |
The IG video file should have a maximum of 2 audio channels | The video has multiple audio channels | Ensure the video contains no more than two audio channels. |
The IG video codec of the file should be HEVC or H264. | The video codec isn’t HEVC or H.264 | The video codec needs to be HEVC or H.264 |
The IG video file should be a progressive scan video. | The video is not in a progressive scan format | Make sure that the video only uses a progressive scan. |
The chroma subsampling of the IG video should be 4:2:0. | The video’s chroma subsampling is different from 4:2:0 | Check if the video has a 4:2:0 chroma subsampling. |
The aspect ratio of the IG video should be within the 4:5 to 16:9 range. | The video’s aspect ratio falls outside the 4:5 to 16:9 range | The aspect ratio needs to be between the range of 4:5 and 16:9 |
The IG video bitrate should be VBR. | The video bitrate is not VBR | Keep the video bitrate as VBR |
The IG video frame rate should be within the 23-60 FPS range. | The video frame rate is not within the 23-60 FPS range | Maintain the video frame rate within the 23-60 FPS range |
The IG video bitrate should not be more than 25 Mbps. | The video bitrate exceeds 25 mbps | Ensure the bitrate of the video is less than 25 mbps |
The IG audio bitrate of the video file should be 320 kbps. | The bitrate of the audio snot in 320 kbps | Bitrate of the must be 320 kbps |