How Can I Customize Posts For Google Business Profile?

Google Business Profile (GBP) listings are an important part of every online marketing strategy. Businesses emphasize creating an optimized GBP listing to enhance their brand awareness, establish credibility, and attract more customers to physical stores. Social Blaze, here, helps businesses and marketers manage their GBP listings by enabling them to customize their posts and manage their content publishing on various other social media channels.

This article shares details on how to customize posts for GBP profiles and make them stand out.

To begin with, Social Blaze lets you build different types of posts for your GBP, including:

Link post
Image post
Posts with CTAs

Let’s learn how to create these one by one.

1. Adding Link Posts

They let you direct the audience from GBP posts to a particular webpage that you want to promote. It can be your blog page, or homepage, or a product page. To create a link post, follow these steps:

Go to “Create Post” → Select the “Google Business Profile” tab.
In the text composer, enter the text for your post.
Since it is a link post, add a URL beside the post content.
Schedule or share it as needed.

2. Create Image Posts

Adding attractive images to your GBP posts can make your business stand out, capturing the attention of potential customers and leaving a lasting impression.

To create an image post, follow these steps:

Go to “Create Post” → Select the “Google Business Profile” tab.
Click “Add Media” to upload images for your post from either your device, Cloud, Google Drive, or Dropbox. You can also add images from the stock images by clicking “Images from external sources”.

Note: You cannot add videos to your GBP posts due to API restrictions.

3. Create Posts with CTAs

Effective call-to-actions (CTAs) play a vital role in encouraging customers to engage, whether it’s by exploring your site or scheduling a service.

To create a post with CTA, follow these steps:

Go to “Create Post” → Select the “Google Business Profile” tab.
In the text composer, enter the text for your post.
Next, click on the “Call to Action” button and pick the right CTA for your post.
In the pop-up, add the link that you wish to link to the CTA button.

4. Publishing Images from Canva

If you want to create custom images, Social Blaze lets you use Canva to design appealing visuals within the platform itself. Here are the steps to publish images from Canva:

On the “Create Post” editor, click on the “Canva” icon. You will be asked to sign in to your Canva account to access it.
Now open Canva and design your custom images.

After you have designed your image, attach it to your post & schedule it for publishing by clicking on “Add to Queue”.

5. Adding Emojis

Want to add a personal touch to the post and make it more attractive? Adding emojis to your post can help to convey your emotions in your message more clearly.

Here are how you can do it on Social Blaze:

In the “Create Post” text editor, type your post description.
Click the “emoji” icon and search for appropriate emojis for your post content. Click to select and add to your post.

6. Using Custom Fields

If you want to use snippets of information frequently (such as Address or Contact Number) in your posts, you can save them as “Custom Fields” in Social Blaze. To add custom fields in GBP post, follow these steps:

and select to add an appropriate custom field to your post. You can insert as many custom fields to your post without retyping them.

7. Using UTM Parameters

Now track the efficiency of your campaigns with Custom UTM parameters. These allow you to add tracking information to the links in the posts.

To add UTM parameters in GBP post, follow these steps:

In the “Create Post” text editor, type your post description.
Click the “UTM” icon to embed custom UTM parameters in your shared links.

You can utilize these parameters to track the performance of your social media campaigns in the analytics tools.

Categories