Create, schedule & publish

Create Post composer · visual field guide

An illustrated tour of Create Post composer with focused images of its controls and settings.

31 min readVisual walkthrough

Orient yourself on the page

Design-preview images. These captures use sample data from the redesigned workspace. Illustrations use sample data. Available controls and results depend on your connected platform and account permissions.

Use this overview to locate the main controls before following the focused illustrations below.

PRODUCT PREVIEW · Create Post composer
Create Post composer. Highlighted controls are explained below.

Start a new post in the composer

Open the composer to prepare content. Choose the intended accounts, write the caption, add media, and inspect each platform preview before saving, submitting for approval, or scheduling.

PRODUCT PREVIEW · Start a new post in the composer
Start a new post in the composer. Highlighted controls are explained below.
1
1
Create Post. The highlighted control is the one described in this step.

Open the writing assistant

Use the assistant to develop a starting point for content. Give it a clear audience, topic, and purpose, then review the generated wording before using it in a post. Generated text still needs factual and editorial review.

PRODUCT PREVIEW · Open the writing assistant
Open the writing assistant. Highlighted controls are explained below.
1
1
AI Assistant. The highlighted control is the one described in this step.

Work on saved drafts

Drafts holds unfinished posts. Open a draft to continue editing its caption, media, or account selection. Saving a draft does not itself schedule publication.

PRODUCT PREVIEW · Work on saved drafts
Work on saved drafts. Highlighted controls are explained below.
1
1
Drafts. The highlighted control is the one described in this step.

Browse content from configured sources

Open the feed-content area to choose a source article. Inspect the title, source, media, and link before turning it into a post or saving it to the library.

PRODUCT PREVIEW · Browse content from configured sources
Browse content from configured sources. Highlighted controls are explained below.
1
1
Feed Content. The highlighted control is the one described in this step.

Open guidance for the composer

Use this help link when you need an explanation of the composer controls. Return to the post afterward and review unsaved work before closing it.

PRODUCT PREVIEW · Open guidance for the composer
Open guidance for the composer. Highlighted controls are explained below.
1
1
Composer help. The highlighted control is the one described in this step.

Import several posts together

Open Bulk Schedule for a CSV batch. Review the file format, parsed posts, media, dates, and assigned accounts before the final scheduling step.

PRODUCT PREVIEW · Import several posts together
Import several posts together. Highlighted controls are explained below.
1
1
Bulk Schedule. The highlighted control is the one described in this step.

Leave the composer safely

Close the composer only after deciding what should happen to the current content. Read the discard dialog if it appears; keep editing when you do not want to lose unsaved work.

PRODUCT PREVIEW · Leave the composer safely
Leave the composer safely. Highlighted controls are explained below.
1
1
Close composer. The highlighted control is the one described in this step.

Customize the Threads caption

Open this platform tab to review the caption intended for Threads. Check the selected Threads account and its preview before scheduling.

PRODUCT PREVIEW · Customize the Threads caption
Customize the Threads caption. Highlighted controls are explained below.
1
1
Threads. The highlighted control is the one described in this step.

Customize the TikTok content

Open the TikTok tab and review the platform-specific content and media requirements displayed by the composer. Check the intended account and preview before scheduling.

PRODUCT PREVIEW · Customize the TikTok content
Customize the TikTok content. Highlighted controls are explained below.
1
1
TikTok. The highlighted control is the one described in this step.

Adapt the caption for different channels

Prepare a caption first, then use the remix action to create channel-specific starting points. Review each version for meaning, length, tone, and factual accuracy before using it.

PRODUCT PREVIEW · Adapt the caption for different channels
Adapt the caption for different channels. Highlighted controls are explained below.
1
1
Remix for channels. The highlighted control is the one described in this step.

Write the post caption

Add the message you want to share. Review spelling, links, mentions, and hashtags. Select each channel’s caption and preview when customizing content for multiple networks.

PRODUCT PREVIEW · Write the post caption
Write the post caption. Highlighted controls are explained below.
1
1
Type post description here. The highlighted control is the one described in this step.

Attach the post’s images or video

Open the media picker and select supported files. Check the selected media, order, crop, and each platform preview before continuing to a publishing action.

PRODUCT PREVIEW · Attach the post’s images or video
Attach the post’s images or video. Highlighted controls are explained below.
1
1
Add media. The highlighted control is the one described in this step.

Open the Canva design workflow

Use the Canva control to work on artwork through the supported integration. Review the returned image in the composer before scheduling; the design tool and the publishing preview are separate steps.

PRODUCT PREVIEW · Open the Canva design workflow
Open the Canva design workflow. Highlighted controls are explained below.
1
1
Canva. The highlighted control is the one described in this step.

Open the image-editing integration

Use this control for the supported Picsart workflow. Review the final image after it returns to the composer and confirm it is the media intended for the selected post.

PRODUCT PREVIEW · Open the image-editing integration
Open the image-editing integration. Highlighted controls are explained below.
1
1
Picsart. The highlighted control is the one described in this step.

Open the VistaCreate workflow

Use the design integration to create or edit artwork, then inspect the returned media in the composer. Check its size and readability in each selected platform preview.

PRODUCT PREVIEW · Open the VistaCreate workflow
Open the VistaCreate workflow. Highlighted controls are explained below.
1
1
VistaCreate. The highlighted control is the one described in this step.

Add an emoji at the cursor

Open the emoji picker and choose an emoji appropriate to the conversation. Review the full reply afterward so its meaning and tone remain clear.

PRODUCT PREVIEW · Add an emoji at the cursor
Add an emoji at the cursor. Highlighted controls are explained below.
1
1
Emoji. The highlighted control is the one described in this step.

Browse ready-made visual assets

Open the stock-image or GIF picker, choose an appropriate asset, and review the attached result. Confirm relevance and readability before using it in a post.

PRODUCT PREVIEW · Browse ready-made visual assets
Browse ready-made visual assets. Highlighted controls are explained below.
1
1
Stock images / GIF. The highlighted control is the one described in this step.

Insert reusable field values

Choose the field you need and inspect the resulting caption text. Check the current value before reusing a field across posts, especially when it contains dates, offers, or client-specific wording.

PRODUCT PREVIEW · Insert reusable field values
Insert reusable field values. Highlighted controls are explained below.
1
1
Custom fields. The highlighted control is the one described in this step.

Add campaign tracking to links

Choose the appropriate tracking preset and inspect the final URL. Source, medium, and campaign should describe this post’s purpose. Confirm the destination still opens correctly.

PRODUCT PREVIEW · Add campaign tracking to links
Add campaign tracking to links. Highlighted controls are explained below.
1
1
UTM parameters. The highlighted control is the one described in this step.

Inspect hashtag content or performance

On analytics pages, use this tab for hashtag-related reporting. In the content library, the same label filters saved hashtag sets. Read the page heading to distinguish those workflows.

PRODUCT PREVIEW · Inspect hashtag content or performance
Inspect hashtag content or performance. Highlighted controls are explained below.
1
1
Hashtags. The highlighted control is the one described in this step.

Review the post’s timing

Open timing controls and check the date, time, and timezone for the intended account. Verify the saved result in Manage Posts or Calendar.

PRODUCT PREVIEW · Review the post’s timing
Review the post’s timing. Highlighted controls are explained below.
1
1
Posting time. The highlighted control is the one described in this step.

Refine the opening of the caption

Write a caption before using Optimize hook. Review the suggested opening so it accurately introduces the rest of the post and suits the audience.

PRODUCT PREVIEW · Refine the opening of the caption
Refine the opening of the caption. Highlighted controls are explained below.
1
1
Optimize hook. The highlighted control is the one described in this step.

Review the caption feedback

Open the grading feedback to find potential improvements. Treat it as guidance, then use your own review for factual accuracy, brand voice, and platform suitability.

PRODUCT PREVIEW · Review the caption feedback
Review the caption feedback. Highlighted controls are explained below.
1
1
Post grade. The highlighted control is the one described in this step.

Save unfinished content

Save a draft when the post is not ready for publication. Reopen it from Drafts to confirm the caption, media, and account selections were retained.

PRODUCT PREVIEW · Save unfinished content
Save unfinished content. Highlighted controls are explained below.
1
1
Save as Draft. The highlighted control is the one described in this step.

Choose the post’s next workflow action

Open this action to review the available scheduling or publishing choices. Check the selected accounts, caption, media, date, time, and approval requirements before confirming.

PRODUCT PREVIEW · Choose the post’s next workflow action
Choose the post’s next workflow action. Highlighted controls are explained below.
1
1
Add To Queue. The highlighted control is the one described in this step.

Inspect how each channel will display the post

Choose the preview tab, then inspect each selected platform. Check the caption, media, and link appearance. A preview is illustrative; final network rendering can vary by device and app.

PRODUCT PREVIEW · Inspect how each channel will display the post
Inspect how each channel will display the post. Highlighted controls are explained below.
1
1
Post Preview. The highlighted control is the one described in this step.

Review the post’s collaboration area

Open Comments to inspect discussion associated with the post. Distinguish internal review comments from replies made to a published social conversation.

PRODUCT PREVIEW · Review the post’s collaboration area
Review the post’s collaboration area. Highlighted controls are explained below.
1
1
Comments. The highlighted control is the one described in this step.

Choose the publishing destinations

Open Accounts, search for the intended profiles, and select them individually or through the appropriate group. Review every checked account before scheduling or publishing.

PRODUCT PREVIEW · Choose the publishing destinations
Choose the publishing destinations. Highlighted controls are explained below.
1
1
Accounts. The highlighted control is the one described in this step.

Inspect the Threads preview

Open this preview to review the caption and media intended for Threads. Confirm the selected account; the final app appearance can differ from an illustrative preview.

PRODUCT PREVIEW · Inspect the Threads preview
Inspect the Threads preview. Highlighted controls are explained below.
1
1
Threads preview. The highlighted control is the one described in this step.

Inspect the TikTok preview

Open this preview to check the content intended for TikTok. Confirm the selected account and media before using a publishing action.

PRODUCT PREVIEW · Inspect the TikTok preview
Inspect the TikTok preview. Highlighted controls are explained below.
1
1
TikTok preview. The highlighted control is the one described in this step.

Choose a specific destination account

Open Accounts, search the account list, and check the intended profile. The example selects only Bluesky. Group and Client help locate accounts; Select All can select a broader set, so inspect each checked row. Writing in a platform tab does not replace destination selection.

PRODUCT PREVIEW · Select the exact publishing account
Select the exact publishing account. Highlighted controls are explained below.
1
1
Selected Bluesky account. This checkbox selects this specific profile; a platform caption tab is a separate control.

Review every selected platform preview

Open Post Preview and select the matching platform symbol. Inspect the caption, link, media order, and crop. Preview tabs and destination checkboxes are separate controls: seeing a Facebook preview does not mean Facebook is the selected publishing account. Repeat the review for every destination.

PRODUCT PREVIEW · Review the caption in the post preview
Review the caption in the post preview. Highlighted controls are explained below.

Schedule at a specific date and time

Open the save/schedule action and choose Schedule post. Enter the intended date and time. Confirm the connected account timezone separately, then review the destination and content again. After saving in the real workspace, verify the post in the queue and calendar; this screenshot shows the local preview form.

PRODUCT PREVIEW · Choose an action, date, and time
Choose an action, date, and time. Highlighted controls are explained below.
1
2
1
Action. Schedule post reveals the date and time fields.
2
Date and time. Review both values and the account timezone before saving.

Request approval instead of scheduling

Choose Send for approval when the post needs a reviewer. The scheduling fields disappear in this preview because requesting review is a separate action. Check that the intended accounts remain selected. In the live workspace, the available action depends on your role and grants; verify the resulting post under Pending Approval before treating the request as successful.

PRODUCT PREVIEW · Send for approval is a separate action
Send for approval is a separate action. Highlighted controls are explained below.
1
1
Send for approval. This requests review rather than scheduling a publication time.